

This intensely pigmented purple shampoo neutralizes brassiness in blonde, platinum, or gray tones. A combination of antioxidants and botanical oils helps moisturize, refresh, and preserve color while keeping hair soft, shiny, and manageable.
Free of: alcohol, and parabens
Good for: all hair types
Ideal for: blonde, highlighted, platinum, silver, and gray seeking to neutralize brassiness and maintain a cooler, brighter tone
Benefits:
- Deposits violet pigments
- Neutralizes brassy tones
- Boosts moisture & shine
- Antioxidant-rich formula
- Deeply pigmented (gloves recommended)
1. Wearing gloves, apply a generous amount to damp hair, lathering from roots to ends.
2. Rinse thoroughly until water runs clear.
3. Use weekly or as needed to cancel brass and maintain your perfect shade.
4. Follow with Violet Purple Toning Masque for best results.
Pro Tip: Double wash to banish more brass.
CAUTION: This product contains ingredients that may cause skin irritation on certain individuals. Preliminary patch test should be made.
People Also Bought
Here’s some of our most similar products people are buying. Click to discover trending style.











